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Neuromarketing
Ad Testing

  • Predict campaign effectiveness
  • Emotional scene-by-scene analysis
  • Practical insights to optimize your ad
Or view our cases
Actionable Insights

40% of all ads don’t work -
we help you change that

40% out of all ads does not increase sales (Jones, 1995). In fact, half of these ineffective campaigns even decreases the purchase likelihood of those who’ve seen the ad.

Neuromarketing research ensures you’ll never launch an ineffective campaign ever again. Brain activity majorly outperforms traditional methods in predicting sales impact. And it illuminates exactly which parts of your ad work, and which ones don’t.

Why Ad Testing with Neuromarketing?


Predict effectiveness
Scene by scene analysis
Scene-by-scene analysis
Line chart
Optimize your ads

We predict ad success

When a brand launches a big budget advertising campaign, it wants to make sure the money doesn’t burn into obscurity. They want results.

Our Advertising Research analyzes television and print ads on evidence based predictors of success. By combining the non-intrusive methods EEG (brain wave activity), Eye Tracking, Facial Emotional encoding and GSR in a natural environment, we are able to capture what the customer truly thinks and feels when seeing your ad.

Our state of the art neuromarketing technologies keep track of people’s emotional responses from second to second. As purchase choice is correlated with patterns of brain activity, this clears the fog of your ad’s real world success.

We uncover the number one question any success-oriented brand wants to know: will this ad sell?

We make ads more effective

More than giving you an estimate of an ad’s overall success, we are able to pinpoint exactly what works and what doesn’t. You’ll come to discover both your ad’s backbone and its Achilles heel.

Our results illuminate the specific strengths and weaknesses from scene to scene. It reports the effects from individual elements such as music, characters, voice-overs, text and your brand itself.

Advertising Research Toolbox


EEG
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Eye Tracking Read More

Biometrics Read More

Emotion Recognition Read More
See all Technologies

From concept to cutting room

Our Commercial Research is applicable while testing concepts as well as finished commercials.

This allows you to reliably test your concept’s merit, right from the storyboard. After filming, it helps to add some an extra persuasive punch to your final cut.
Our Clients

We mean business with

 

Let's talk about
your project

Contact
+31 30 - 2271 937
t.zuidgeest@unravelresearch.com
Location
Burgemeester Reigerstraat 78
3581 KW Utrecht
The Netherlands
 
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