What is neuromarketing exactly? Is it always research? Or is it also the application of insights from psychology?

It can be quite a job to get a good overview of this beautiful field. But don't worry, that's why we wrote this 'fundamental blog' for you. From here you get a concise overview of everything around 'neuro', with links to pages that go into more depth.

From research, to training, and our favorite insights. You have come to the right place! 

You probably remember the moment when you finished your exams in high school, and your teacher handed out the results. Bummer… your test had red marks on it. Sadly, this is a familiar situation for many of us.

Neuromarketing is a hot topic. As it should be, because the collusion of neuroscience and marketing started a revolution in the advertising world. A revolution that’s still going on.

We found out, with our very own Tim as participant.